These are more complicated questions than they seem.
The ever-increasing volume of VOD content and the need for daily asset checks and reviews create challenges for content providers, not to mention the need for visibility across the entire video delivery chain.
According to recent data from Canoe Ventures, which “performs service assurance for video on demand (VOD) dynamic ad insertion (DAI) on multiple video platforms including set-top-box, IP, and mobile across its 38 million US household[s],” ad views on VOD content within their ecosystems have grown from 6.3 billion in 2014 to over 26 billion in 2020.
Competitive Analysis In The VOD Space
If you are a streaming media company - a content provider - how do you identify your competition?